Notes from
inside the build.

Things we learned the expensive way, written up so the next client does not have to pay for the lesson twice.

Write the eval before you write the prompt

Every AI feature that quietly rotted in production had the same origin story: a great demo and no way to tell whether it still worked on Tuesday.

Most teams ask us to automate the loudest process. The loudest is rarely the most expensive one.

Performance is not a plugin. It is a series of small refusals — to the extra font, the tracking script, the carousel nobody asked for.

An agent with ten tools and no boundaries is a very expensive way to generate incidents. Scope is the feature.

Next step